Tufted Peace of Mind Rug

“ENDLESS POSSIBILITIES 
YOU ARE THE INSPIRATION.” - LAOXA LTD
(Pronounced LA-OX-AH)

LAOXA

Your Purchase Makes a Difference
At Laoxa, we believe creativity has the power to uplift, inspire, and support mental wellbeing. That’s why 10% of every Laoxa order - from handcrafted products to styling services - is reinvested into our growing impact initiatives, including the development of inclusive community creative workshops.

We’re excited to soon launch creative tufting workshops - fun, skill-building sessions designed to support wellbeing, confidence, and community through hands-on craft.

How your support helps:
10% of every paid workshop booking - along with product and service sales - helps fund 1–2 fully funded workshop spaces each month for individuals from underrepresented and marginalised backgrounds, including unpaid carers, neurodivergent creatives, those with lived experience of the prison system, and others facing barriers.

Your support directly fuels access, inclusion, and creativity for all.

Interested? Sign up for workshop updates or nominate someone for a funded pace through our interest form here.

This supports our vision to:

• Launch inclusive creative skill-building workshops

• Offer 1-2 free spaces per month for underrepresented & marginalised individuals

• Build connection, confidence, and wellbeing through art and design

We’re starting in London - and your purchase directly helps bring this vision to life.

Laoxa’s experiences are open to all, with a focus on those from marginalised or underrepresented backgrounds.

Every choice you make with Laoxa sparks meaningful conversations, uplifts individuals, and empowers communities.

Who We Are 

Laoxa Ltd is a purpose-driven brand, arts organisation and pop-up food stall - founded in London by Lucy Ansa-Addo. Rooted in culture, community and craft, we design bold, handmade products and offer creative services that empower and inspire. Every part of Laoxa is led by intention and impact.

What We Do 

We create handcrafted, design-led pieces that support self-expression and social change.

Products:

• Beaded handbags
• Tufted rugs 
• Statement earrings
• Mood-boosting unisex T-shirts
• Skincare & haircare (formulated with ethical, organic and natural ingredients)

As Seen On: (Statement Earrings)

• This Morning (ITV - Primetime TV)
• Zerina Akers for APPLE U.S. Advert (Emmy Award Winner, Beyonce's Stylist)
• Andi Oliver for RadioTimes & Good Housekeeping UK (Broadcaster and Chef)

Creative services & Pop-up Food Stall/Service:

• Fashion Styling & Creative Direction (led by founder Lucy Ansa-Addo - 15+ years in editorial & celebrity styling)
• Graphic Design and 3D Motion Design
• Pop-up Food Stall/Service 

Coming Soon:

• Creative tufting workshops across the UK (starting in London), with 1-2 fully funded spaces offered each month to individuals from underrepresented and marginalised backgrounds.

Why We Do It 

Laoxa was born from lived experience. As a carer and creative, Lucy saw how the arts can restore confidence, spark healing and build community. That journey now fuels Laoxa’s mission: to use creativity as a tool for representation, wellbeing and empowerment.

How We Do It

• Reinvest 10% of income into our workshops and impact work
• Prioritise sustainability through ethical materials, low-waste production & recyclable packaging
• Collaborate with communities to co-create, share skills and amplify underrepresented voices
• Work with local organisations to expand access and long-term social impact
• Plan for future growth Laoxa4Good (our community initiative in development)

🌍 Our Impact Goals 

We’re building inclusive programmes that support:

• Children in poverty
• Unpaid and unemployed carers
• People living with dementia and Parkinson's
• Those with lived experience of the prison system
• Neurodivergent individuals
• Homeless shelters & food banks
• Creative skill development workshops
  
  

💡 Our Mission

To support mental health and well-being, break stigmas, and provide tangible access to creative growth. We aim to create ripples of positive - helping individuals regain confidence, learn new skills, and thrive.

🚀 Laoxa's Vision 

To lead with authenticity, innovate boldly, and build global impact through creativity. Laoxa combines luxury with inclusivity and social purpose - shaping a future where every action creates meaningful change.

✨Join Us

 Laoxa is more than a lifestyle brand - it’s a community-led movement for creative empowerment. Together, let's make waves of change that inspire a better future for all.

Endless possibilities - you are the inspiration - Laoxa Ltd
(Pronounced: LA-OX-AH)

MEET OUR FOUNDER & CEO

🌟 Our Founder and Director

British-born to Ghanaian parents and based in London, UK. 
Lucy Ansa-Addo is the visionary behind Laoxa Ltd. With over 15 years of experience in fashion styling, design, and music, Lucy brings a rare blend of creative direction, lived experience and deep social purpose to everything Laoxa creates. 

A graduate of the University of the Arts London (London College of Fashion), Lucy holds a BA (Hons) degree in Fashion Sportswear.

👗 Celebrity Fashion Styling
 Lucy's styling work spans TV, editorial, red carpet, personal styling. Her career highlights include assisting stylists for the cast of Harry Potter - including Emma Watson, Tom Felton, Bonnie Wright, Matt Lewis, Evanna Lynch and the Phelps Twins - and styling Olympic medallist Louis Smith for the Graham Norton Show. She has also worked with top musicians and creatives across the UK & international scenes.

🎵 Music
As a singer-songwriter, Lucy has performed on stages including Glastonbury and Wireless Festival.

💼 Administrative Skills
 With more than 10 years of experience as a Personal Assistant and Stylist Assistant to leading creatives, and 5 years as an Executive Assistant to C-Suite leaders in marketing and advertising, Lucy blends organisation, strategic vision and leadership with creativity - all essential to growing Laoxa.

🌿 Passion for Organic, Natural, Ethical Ingredients
 Lucy's commitment to using organic, natural, and ethically sourced ingredients in haircare and skincare products is at the heart of Laoxa's ethos. Her dedication to creating products that are both effective and environmentally conscious drives the brand's mission to promote beauty without compromise.

🌍 Commitment to Social Impact
As a carer and creative, Lucy founded Laoxa to empower others through creativity - with a mission to champion mental well-being, skill development and representation. Her lived experience informs Laoxa's inclusive and community-led approach to everything it does.

"I created Laoxa to be a space for joy, for healing, for endless possibilities. Whether it's through a product, a workshop, or a conversation - I want people to feel seen, supported, inspired and empowered to learn new skills that enrich and transform their lives." - Lucy Ansa-Addo, Founder, Director, Formulator & Designer of LAOXA Ltd

PURPOSE IGNITES US

Our purpose is to connect the world and unify people and create a happy and healthy planet. 

OUR ETHICAL STANDARDS

We use organic, natural and sustainably produced goodness at LAOXA for our haircare and skincare products. Made with love, we strive to be sulfate free, paraben free and more- wherever possible. Tested on our family and founder. We never test on animals.

We also include organic materials within our clothing ranges. 

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